New and Enhanced Ad Features Give Business Owners More Control to Reach the Right Audiences With our expansion of budget recommendations, we'll help businesses fine-tune their ad spend based on new data that will make advertising even more efficient. New availability of Custom Location Targeting will bring smarter targeting capabilities to more Yelp Ads users, and improvements to Yelp Connect will simplify and streamline business owners' experiences in communicating with their audiences. With Keyword Boosting, businesses will be able to specify and optimize the keywords that matter most to them - coupled with keyword blocking, this represents a powerful opportunity to target specific audiences using Yelp Ads. To help businesses reach these high intent audiences, today we're announcing several new and enhanced features for businesses. When a user searches on Yelp, they are typically ready to make a purchase or book a service - in fact, on average, 90% of people make a purchase within a week after visiting Yelp. To address this growing need, Yelp is focused on building new self-serve advertising tools and content capabilities that empower local businesses to take control of their advertising budgets and audience targeting, as well as measure the effectiveness and efficiency of their ads and content. For many, this means having a simple advertising platform that helps them find and engage directly with their target audiences. As local businesses look to set themselves up for success in 2022, it's never been more important for them to connect with their communities.
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